VOC Benchmarking

VOC Benchmarking

Voice of Customer Benchmarking

VOC Benchmarking is the process to measure and analyze the factors that best describe the requirements of consumers for making the strong base of a product designs. SSA TECHKNOWLOGIES has years of experience in designing Voice of Customer Systems. This training is beneficial to industrial designers, design engineers, quality engineers, product designers, chief designers, tool designers, and process engineers. It helps them not miss out on capturing latent design requirements and work on optimising the design rather than over or under design.


This training allows the participants to gather all the requirements of the end consumers, prioritise and decide the next steps of concept design. Additionally, it helps to identify the product’s performance requirements for meeting the collected VOC. This is a two days training program and can be customized upon participant’s requirement.